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WHY DO MILLENNIALS
CHOOSE TO ENGAGE
IN CAUSE MOVEMENTS?
Content

 

With this report, A Year in Review: An Invigorated Generation for Causes and Social Issues, we share our analysis, key takeaways and recommendations in a way that helps nonprofits and causes better understand this exceedingly important, vibrant generation – one whose voice is rising ever louder and clearer.

 

Download 2017 Phase 1

Achieve’s research team has begun its investigation for the 2017 Millennial Impact Report and is publishing findings from Phase 1 here. Later phases will use these findings as the foundation for and the framework through which a deeper and more intensive examination of millennials’ activation with specific social issues will be investigated.

Download 2017 Phase 2

Achieve’s research team has begun its investigation for the 2017 Millennial Impact Report and is publishing findings from Phase 2 here. Later phases will use these findings as the foundation for and the framework through which a deeper and more intensive examination of millennials’ activation with specific social issues will be investigated.

Download 2017 Final Report

The U.S. presidential election and rising dissatisfaction with the country’s leadership since then inspired millennials to support causes that improve the lives of others. The 2017 Millennial Impact Report, Year in Review: An Invigorated Generation for Causes and Social Issues is the culmination of three phases of research into how millennials (born 1980-2000) have changed their attitudes and behaviors toward causes and social issues since Election Day 2016.

 

Our goal: Capture and comprehend a fearless generation’s cause engagement.

 

Millennial involvement today could mean the success or failure of social movements into the near future. 

 

Reports

Giving millennials

a voice for 8 years

 

Research

Applying the data

in your organization

 

Speaking

Bringing lively

research to you