2013 MILLENNIAL IMPACT REPORT

Achieve gathered information from an online survey distributed to Millennials through 14 research partners and for the first time conducted usability testing of nine nonprofits' online presence that included video feedback. The report provides a guide for organizations to better understand this generation, immerse them in the cause, and maximize the impact of their interest, time, and giving. 

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MILLENNIAL USABILITY TESTING

Watch Millennials navigate nonprofit websites, social media pages, mobile sites, and donation pages to discover what they want out of their online experience.