The most trusted study
on Millennials and causes.

The Millennial Impact Project

The Millennial Impact Project is the most comprehensive and trusted study of the Millennial generation (born 1980-2000) and their involvement with causes. Since beginning the study in 2009, Achieve continues to lead the national research team in partnership with the Case Foundation. With more than 75,000 participants in our studies, The Millennial Impact Project has helped organizations, corporations and individuals everywhere understand the best approaches to cultivate interest and involvement with this generation.

Research By:

Achieve leads and conducts all research for The Millennial Impact Project. Achieve is a research and marketing agency for causes. We leverage our expertise in research, technology, marketing and strategy to understand and inspire your audience – whether current or yet to be discovered – to take action. Learn more about Achieve, our research, events and cloud-based technology solutions, TrustedPartner and RacePartner, at

Sponsored By:

Established by digital pioneers Jean and Steve Case, the Case Foundation invests in people and ideas that can change the world. For nearly two decades, they have focused on creating programs and investing in people and organizations that harness the best impulses of entrepreneurship, innovation, technology and collaboration to address urgent social challenges. Their work is focused on three key pillars: revolutionizing the philanthropic sector, unleashing the power of entrepreneurship to create social change and igniting civic engagement through citizen-driven solutions.


In 2009, Achieve began an effort to understand the dynamics of the cause relationship between organizations and a new generation of donors and activists. We established The Millennial Impact Project to fill a knowledge gap that existed in the field: How does the Millennial generation connect, involve and support causes?

We released the first Millennial Donors Study in 2010 and followed up with the 2011 Millennial Donors Report, which provided new insights and deeper understanding of Millennial donor interests, engagement and motivations. For the 2012 Millennial Impact Report , we studied Millennial engagement. Specifically, we examined how young professionals are driven by movements and are inspired to donate or volunteer.

The 2014 Millennial Impact Report explored how Millennials particularly support causes they are passionate about and how organizations can motivate Millennials to give and volunteer.

As our research has evolved, we shifted focus slightly in 2014 to learn how Millennials prefer to engage with causes in their workplace. The 2014 Millennial Impact Report examined corporate responsibility and what Millennial employees look for in company cause work.


Now more than ever, individuals are inclined to do good. From Millennials who grew up with the notion that helping others is our responsibility to Boomers harnessing technology to increase their ability to make a difference, MCON unites people from all generations to explore today’s most compelling movements and discover how to improve their communities, their organizations and their world.

MCON explores the unprecedented enthusiasm for making the world a better place and how organizations can take advantage of this excitement to spark a movement and create change.

Through incredible speakers, opportunities to connect and tangible ways to learn and grow, the MCON experience will help you turn enthusiasm into action.