The Millennial Impact Project is the most comprehensive and trusted study on the millennial generation (born 1980-2000) and their involvement with cause work. Each year, the Millennial Impact Project produces reports to help nonprofits, corporations and individuals everywhere understand the best ways to engage and activate the Millennial generation as donors, volunteers, participants and employees.
Achieve, a research and marketing agency for causes, leads and conducts all research for The Millennial Impact Project. Achieve President, Derrick Feldmann alongside Director of Research, Amy Thayer, Ph.D., leads Achieve’s team of researchers, writers and designers.
The Case Foundation sponsors the Millennial Impact Project and our research. Established by digital pioneers Jean and Steve Case, the Case Foundation invests in people and ideas that can change the world. For nearly two decades, they have focused on creating programs and investing in people and organizations that harness the best impulses of entrepreneurship, innovation, technology and collaboration to address urgent social challenges. Their work is focused on three key pillars: revolutionizing the philanthropic sector, unleashing the power of entrepreneurship to create social change and igniting civic engagement through citizen-driven solutions.
The Millennial Impact Project began in 2011 and has collected data from more than 75,000 respondents.
Each report is different, but generally we combine a baseline attitudinal survey with participant interviews, focus groups, user testing and behavior tracking.
Each report is available for download at themillennialimpact.com/research.
In 2009, Achieve began an effort to understand the dynamics of the cause relationship between organizations and a new generation of donors and activists. We established The Millennial Impact Project to fill a knowledge gap that existed in the field: How does the millennial generation connect, involve and support causes?
We released the first Millennial Donors Study in 2010 and followed up with the 2011 Millennial Donors Report, which offered new insights into millennial donor interests, engagement and motivations. For the 2012 Millennial Impact Report, we examined how young professionals are driven by movements and inspired to donate or volunteer. The 2013 Millennial Impact Report explored how millennials support causes they are passionate about and how organizations can motivate them to give and volunteer.
As our research evolved, we shifted focus slightly in 2014 to learn how Millennials prefer to engage with causes in their workplace. The 2014 Millennial Impact Report examined corporate responsibility and what millennial employees look for in company cause work. The 2015 Millennial Impact Report specifically examined the relationship between millennial employees and their managers.
The 2016 Millennial Impact Report investigates how millennials’ cause engagement behaviors changed during an election year and how these changes were influenced by important demographics, such as gender, age, geographic location and race/ethnicity.
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