Since 2009, the Millennial Impact Report has uncovered comprehensive data that reveals this rising generation
is eager to connect, get involved, and give to causes they’re passionate about. And over that time, we’ve
zeroed in on the Millennial behaviors of greatest interest to nonprofits—first their trends in giving, then in
service, and now in communication.
Enter the 2013 Millennial Impact Report, which reveals that Millennials aren’t interested in structures,
institutions, and organizations, but rather in the people they help and the issues they support. The key
for nonprofits, therefore, is to build a comprehensive Millennial engagement platform that invites them to
participate in the cause and maximize their involvement.