2012 MILLENNIAL IMPACT REPORT

Building on previous research, the 2012 Millennial Impact Report by Achieve and Johnson, Grossnickle & Associates (JGA) provides information on how Millennials communicate and connect with causes. The research delves into the mobile trends, social media engagement, and communication preferences of the generation. The 2012 research included the following: 

  • 6,522 responses from 14 partner institutions
  • Focus groups
  • Online survey of 89 nonprofit professionals