From 2011 to 2016, the Millennial Impact Project has aimed to provide a comprehensive understanding of millennial interests, engagements and motivations as they relate to causes, whether it’s by giving, volunteering, social media sharing, activism, employment or voting in a national election. The qualitative and quantitative approaches to data collection applied reveal a socially conscious generation that is passionate, well-informed and poised to engage when they care about an issue.
The project has heard from more than 75,000 millennials (born 1980 to 2000) to date, providing new insights into how the generation activates and engages with the causes they care about.
The final update and summary of the 2015 Millennial Impact Report summarizes the project and looks at the differences in employee engagement between companies that offer giving and volunteering options.
Phase II of the Millennial Running Study includes commentary from qualitative interviews in an effort to further explain and support elements of millennial runners’ (born 1980-2000) health and fitness, running experience and philanthropy, with a focused examination of their interest and participation in event volunteerism.
#GivingTuesday 2015: Attracting Millennial Donors examines the charitable giving behaviors of Millennials on #GivingTuesday as well as offers recommendations on how organizations can engage this generation in future giving campaigns.
The Millennial Running Study is designed to understand the attitudes and behaviors of millennial runners toward (born 1980-2000) their participation in run/race/walk events, with the goal of using these data to direct the way events are executed in the future.
The 2015 Millennial Impact Report Three-Month Update expands on the research debuted in the 2015 report through a geographical and gender lens, as well as further validates past findings.
The 2015 Millennial Impact Report studies the relationships and experiences between Millennial employees and their managers. How do managers influence participation in company cause work? What else inspires participation?
This preview webinar discusses the key findings of the 2015 report and how millennials are influenced in the workplace by corporate leaders, managers and their peers to engage with causes.
This research update shares findings and analysis from the study’s final two components: Video-based focus testing of employees evaluating sample employer communications, websites and promotions and a nine-month panel of employees offering feedback on their employer’s cause work.
The Four-Year Summary, completed in 2014, takes a look back at previous Millennial research and analyzes the findings that have changed over time.
The 2014 Millennial Impact Report marked a new phase of the Millennial Impact research. This report focused primarily on Millennials’ preferences in the workplace – how they engage with their company and what they look for in corporate cause work.
The 2013 Millennial Impact Report explored how millennials support causes. Specifically, this study dives deeper into understanding the influence of peer engagement, design and messaging, and how it all combines to encourage Millennials to act in the moment.
The 2012 Millennial Impact Report studied Millennial engagement. Specifically, this study examined young professionals, how they are driven by movements and what inspires them to donate or volunteer. The 2012 report explored how Millennials connect with, get involved with and give to causes.
The 2011 Millennial Donors Report was designed to supplement the 2010 Millennial Donor Study, while providing new insights and a deeper understanding of Millennial donor interests, engagement and motivations.
The Millennial Impact Benchmarks represents a path any organization can follow to direct its culture toward Millennial engagement. The system is based on three levels – Millennial Inviting, Millennial Immersion and Millennial Impact — with ways to help Millennials connect, involve and give at each level.