Discover the Millennial Generation
and their Desire to Do Good.

Download reports by clicking on their titles below.

2015 MIR Six-Month Update

The final update and summary of the 2015 Millennial Impact Report summarizes the project and looks at the differences in employee engagement between companies that offer giving and volunteering options.

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#GivingTuesday 2015

#GivingTuesday 2015: Attracting Millennial Donors examines the charitable giving behaviors of Millennials on #GivingTuesday as well as offers recommendations on how organizations can engage this generation in future giving campaigns.

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2015 MIR Three-Month Update

The 2015 Millennial Impact Report Three-Month Update expands on the research debuted in the 2015 report through a geographical and gender lens, as well as further validates past findings.

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Millennial Impact Top 100

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2015 Millennial Impact Report

The 2015 Millennial Impact Report studies the relationships and experiences between Millennial employees and their managers. How do managers influence participation in company cause work? What else inspires participation?

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2015 Millennial Impact Report Webinar

This preview webinar discusses the key findings of the 2015 report and how Millennials are influenced in the workplace by corporate leaders, managers and their peers to engage with causes. 

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Millennial Alumni Study

Sponsored by The Chronicle of Philanthropy, this report studies how Millennial alumni engage, work with and view donating to their alma mater. The findings of this study help university fundraisers lay the groundwork for post-graduate relationships.

2014 MIR Six-Month Update

This research update shares findings and analysis from the study’s final two components: Video-based focus testing of employees evaluating sample employer communications, websites and promotions and a nine-month panel of employees offering feedback on their employer’s cause work.

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Millennial Impact Four-Year Summary

The Four-Year Summary, completed in 2014, takes a look back at previous Millennial research and analyzes the findings that have changed over time.

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2014 Millennial Impact Report

The 2014 Millennial Impact Report marked a new phase of the Millennial Impact research. This report focused primarily on Millennials’ preferences in the workplace – how they engage with their company and what they look for in corporate cause work.

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2013 Millennial Impact Report

The 2013 Millennial Impact Report explored how millennials support causes. Specifically, this study dives deeper into understanding the influence of peer engagement, design and messaging, and how it all combines to encourage Millennials to act in the moment.

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2012 Millennial Impact Report

The 2012 Millennial Impact Report studied Millennial engagement. Specifically, this study examined young professionals, how they are driven by movements and what inspires them to donate or volunteer. The 2012 report explored how Millennials connect with, get involved with and give to causes.

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2011 Millennial Donors Report

The 2011 Millennial Donors Report was designed to supplement the 2010 Millennial Donor Study, while providing new insights and a deeper understanding of Millennial donor interests, engagement and motivations.

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Millennial Impact Benchmarks

The Millennial Impact Benchmarks represents a path any organization can follow to direct its culture toward Millennial engagement. The system is based on three levels – Millennial Inviting, Millennial Immersion and Millennial Impact — with ways to help Millennials connect, involve and give at each level.

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