The Millennial Impact Report Retrospective: Five Years of Trends
From 2011 to 2016, the Millennial Impact Project has aimed to provide a comprehensive understanding of millennial interests, engagements and motivations as they relate to causes, whether it’s by giving, volunteering, social media sharing, activism, employment or voting in a national election. The qualitative and quantitative approaches to data collection applied reveal a socially-conscious generation that is passionate, well-informed and poised to engage when they care about an issue.
The project has heard from more than 75,000 millennials (born 1980 to 2000) to date, providing new insights into how the generation activates and engages with the causes they care about.
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