Achieve studies a generation born into a world far removed from that of their predecessors. As millennials replace baby boomers as consumers and coworkers, we seek to ensure they also replace nonprofit donors and volunteers.

To help companies and causes understand if specific populations will or will not become involved with a social issue or exhibit a specific behavior desired by the company or cause, Achieve uses a mixed method research approach that produces remarkable insights.

These range from surveys and interviews to ethnographic approaches, in which we use participant observation as a part of field research.

Similar studies approach this research only from the cause viewpoint. Examined through a different lens each year and designed to let millennials speak for themselves in word and deed, our mixed method, randomized approaches to data collection and our expert analysis have consistently revealed a much more complex generation than generally believed.