Latest Research 2017

Report Image
CAUSE ENGAGEMENT
FOLLOWING THE 2016
PRESIDENTIAL ELECTION
Content
THE 2017 MILLENNIAL IMPACT REPORT

Achieve’s research team has begun its investigation for the 2017 Millennial Impact Report; Phase 1 findings are published here. Later phases will use these findings as the foundation for and the framework through which a deeper and more intensive examination of millennials’ activation with specific social issues will be investigated. Findings in subsequent phases also will be evaluated by key demographic characteristics.

MILLENNIAL DIALOGUE ON THE LANDSCAPE OF
CAUSE ENGAGEMENT AND SOCIAL ISSUES


 

Last year, Achieve researchers studied whether heightened national attention to social issues resulting from a U.S. presidential campaign would affect millennials’ (born in 1980-2000) involvement with causes. The cause landscape has changed since that election, as evidenced by such movements as the Women’s March and the Climate March. 

The next natural step in our research was to investigate how changing social issues are affecting millennials’ interest and engagement in cause involvement. Achieve researchers also examined millennials’ activation with specific social issues based on key demographic characteristics. Additionally, the researchers sought data to elucidate topics generated during data gathering for last year’s report. 

 

Download 2017 Phase 1

Achieve’s research team has begun its investigation for the 2017 Millennial Impact Report and is publishing findings from Phase 1 here. Later phases will use these findings as the foundation for and the framework through which a deeper and more intensive examination of millennials’ activation with specific social issues will be investigated.

 

THE POWER OF VOICE: A NEW ERA OF CAUSE ACTIVATION
& SOCIAL ISSUE ADOPTION


 

Now that Phases 1 and 2 of the 2017 study are complete, we’re finding that 2016 may have been the lull before the storm: Where cause-related millennial activity has increased, it’s increased substantially.

With this report, Phase 2 of The Power of Voice: A New Era of Cause Activation and Social Issue Adoption, we share our analysis, key takeaways and recommendations in a way that helps nonprofits and causes better understand this exceedingly important, vibrant generation – one whose voice is rising ever louder and clearer.
 

Download 2017 Phase 2

Achieve’s research team has begun its investigation for the 2017 Millennial Impact Report and is publishing findings from Phase 2 here. Later phases will use these findings as the foundation for and the framework through which a deeper and more intensive examination of millennials’ activation with specific social issues will be investigated.