The Millennial Impact Project is the most comprehensive and trusted study on the millennial generation (born 1980-2000) and their involvement with cause work. Each year, the Millennial Impact Project produces reports to help nonprofits, corporations and individuals everywhere understand the best ways to engage and activate the millennial generation as donors, volunteers, participants and employees.
Achieve, a research and marketing agency for causes, leads and conducts all research for the Millennial Impact Project. Achieve President Derrick Feldmann, alongside Director of Research Amy Thayer, Ph.D., lead Achieve’s team of researchers, writers and designers.In addition to the Millennial Impact Project, you can access all of Achieve’s research reports at achieveagency.com/resources.
The Case Foundation sponsors the Millennial Impact Project and our research. Established by digital pioneers Jean and Steve Case, the Case Foundation invests in people and ideas that can change the world. For nearly two decades, they have focused on creating programs and investing in people and organizations that harness the best impulses of entrepreneurship, innovation, technology and collaboration to address urgent social challenges. Their work is focused on three key pillars: revolutionizing the philanthropic sector, unleashing the power of entrepreneurship to create social change and igniting civic engagement through citizen-driven solutions.
The Millennial Impact Project began in 2009 and has collected data from more than 100,000 respondents.
Each report requires its own research approach, but generally we combine surveys with participant interviews, focus groups and behavior tracking.
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