Are millennials still fearless?
Achieve’s research team is investigating what influence, if any, the 2016 presidential election has had on millennial cause engagement for the 2017 Millennial Impact Report. We’re unrolling our findings in phases to give you quicker access.
- Millennials speak of their cause-engagement work in a specific vernacular.
- Interest in other people’s quality of life drives millennial cause engagement.
- Cause-engagement actions in first-quarter 2017 increased and intensified over last-quarter 2016.
Download 2017 Phase 1
Achieve’s research team has begun its investigation for the 2017 Millennial Impact Report and is publishing findings from Phase 1 here. Later phases will use these findings as the foundation for and the framework through which a deeper and more intensive examination of millennials’ activation with specific social issues will be investigated.
A NEW ERA OF CAUSE ACTIVATION & SOCIAL ISSUE ADOPTION
- Millennials still want to work through institutions to create change.
- Civil rights/racial discrimination top employment and healthcare in issues of interest.
- Self-identified activists work for causes with confidence and deliberateness, even for groups they aren’t a part of.
- Millennials are combining traditional forms of activism with social media channels to make their voices heard.
Download 2017 Phase 2
Achieve’s research team has begun its investigation for the 2017 Millennial Impact Report and is publishing findings from Phase 2 here. Later phases will use these findings as the foundation for and the framework through which a deeper and more intensive examination of millennials’ activation with specific social issues will be investigated.
AN INVIGORATED GENERATION FOR CAUSES AND SOCIAL ISSUES
- Millennials are dissatisfied with the direction the country is headed and the job President Trump is doing, and they don’t think he is addressing issues that matter to them.
- Their dissatisfaction has spurred millennials to work toward changing the status quo, and they believe voting is important.
- Before the election, millennials were most concerned with education. Six months into Trump’s first term, their No. 1 cause became civil rights.
- Each of three major minority groups (black/African American, Spanish/Hispanic/Latino, Asian) were up to 30 percent less satisfied than white/Caucasian respondents.
Download 2017 Final Report
The U.S. presidential election and rising dissatisfaction with the country’s leadership since then inspired millennials to support causes that improve the lives of others. The 2017 Millennial Impact Report, Year in Review: An Invigorated Generation for Causes and Social Issues is the culmination of three phases of research into how millennials (born 1980-2000) have changed their attitudes and behaviors toward causes and social issues since Election Day 2016.
Download 2017 Brief 1
A third of millennials voted for Donald Trump in 2016’s presidential election. A year later, are they still happy with their choice? Find out in Who Are the Millennials Supporting Donald Trump?
Download 2017 Brief 2 - Gender
Who Is More Involved in Causes Today, Women or Men? You May Be Surprised