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UNDERSTANDING HOW
MILLENNIALS ENGAGE
WITH CAUSES AND
SOCIAL ISSUES
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THE MILLENNIAL IMPACT REPORT: 10 YEARS, LOOKING BACK 

Insights from a decade of research on how millennials connect,
give and involve themselves with social and political causes

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Ten years of research – which has surveyed more than 150,000 millennials and created the largest body of data and analysis on how U.S. millennials interact with causes – have led to this report, which demonstrates why and how the nation’s youngest generation of adults has engaged in doing good, how they have changed philanthropy, what they expect of the public, private, nonprofit and government sectors in addressing societal challenges and the consequences for ignoring their powerful influence. 

 

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The mountain of data and analysis created by this decade of study has led to a general framework for understanding millennial (1980-2000) constituents. Based on careful review of the data we have identified ten traits characterizing young people’s approaches to cause engagement: 

MILLENNIALS:
 
  • See all of their assets as equal;
  • Are everyday changemakers; and,
  • Believe in the power of activism.
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MILLENNIALS CARE ABOUT:
 
  • Social issues rather than institutions;
  • Using their collective voice; and,
  • Supporting others and the greater good more than ineffective partisan politicking.
Each person has a responsibility now to take care of our country
 

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MILLENNIALS ENGAGE WITH CAUSES:
 
  • Through a range of sectors and industries;
  • By employing innovative approaches;
  • Through actions both big and small.
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MILLENNIALS ARE INFLUENCED BY:
 
  • Largely by their peers.

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This research shows millennials have created new ways to bring about real changes in society over the last decade, and we suspect that new waves of young people will continue to drive even greater change.